Privacy policy

Last updated: July 5, 2025

RacerDNA operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (“the Services”). RacerDNA is powered by Shopify, which enables us to deliver these Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction through the Services or otherwise interact with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Data We Collect or Process

"Personal data" refers to information that identifies or can reasonably be linked to you or another person. It does not include anonymized or de-identified data that cannot reasonably be used to identify you. Depending on how you interact with the Services, where you live, and as permitted or required by law, we may collect or process the following categories:

Contact Information: Name, shipping and billing address, phone number, email.
Financial Information: Credit/debit card numbers, payment methods, transaction data, and confirmation.
Account Info: Username, password, preferences, settings.
Transaction Data: Items viewed, added to cart, wishlisted, purchased, returned, exchanged, or canceled.
Communications: Content of communications with customer support or us.
Device Info: Browser, device, IP address, and unique identifiers.
Usage Data: Interactions with the Services (navigation, time spent, clicks, etc.).

Sources of Personal Data

We may collect personal data from:

You directly: Account creation, interactions, communications.
Automatically: Cookies and similar technologies when browsing or using the Services.
Our service providers: E.g., those who enable functionality or collect data on our behalf.
Partners or third parties.

How We Use Personal Data

We may use your personal data for:

Providing, Customizing, and Improving the Services:

Fulfilling your orders and transactions.
Remembering preferences.
Managing your account and purchases.
Sending notifications and product recommendations.

Marketing and Advertising:

Sending promotional content via email, SMS, or mail.
Showing personalized ads based on your activity.

Security and Fraud Prevention:

Verifying accounts.
Detecting fraudulent or malicious activity.
Enforcing terms and ensuring safe transactions.

Communication:

Responding to inquiries.
Providing support and managing customer relationships.

Legal Obligations:

Complying with law enforcement or court requests.
Enforcing policies and resolving disputes.

Disclosure of Personal Data

We may share your personal data with:

Shopify and service providers: For IT, payments, fulfillment, data analysis, support, etc.
Marketing partners: To deliver personalized ads and marketing (as permitted).
Third-party platforms or apps: That you consent to or use (e.g., social login or media widgets).
Corporate affiliates or in connection with a business transfer or legal obligation.

Relationship with Shopify

The Services are hosted by Shopify, which processes your data to help us deliver and improve the Services. Shopify may combine your interactions with our store with data from other stores to enhance services. Shopify is a data controller for such processing. For more on Shopify's data practices, visit Shopify Privacy Policy.

Third-Party Websites and Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review their privacy policies before submitting data.

Children's Data

The Services are not intended for children. We do not knowingly collect personal data from minors. If you believe a child has submitted data to us, contact us to request deletion.

Data Security and Retention

We cannot guarantee perfect security. Do not send sensitive data through unsecured channels. Data is retained as necessary for account maintenance, legal compliance, or business purposes.